Ban sought on Moo and Tony
A new Which? report calls for banning children's cartoon characters from advertising junk foods.
The report says, 'We want to see food companies play their part in the fight against obesity and diet-related disease by acting responsibly.'
The survey, which looked at 19 cartoon characters displayed in leading supermarkets, found that none were promoting healthier foods to children.
Which? found that Moo, Kraft Dairylea's cow, was the worst offender because of the high fat and salt content of some Dairylea products, followed by Intersnack's Pom Bear and Kellogg's Tony the Tiger.
Which? says the Government has done nothing to address the issue since last year's report (News, 29 August 2007).
It points to Government forecasts that obesity is set to rise and will cost the economy £45 billion a year by 2050.
Which? is now calling for tighter restrictions over non-broadcast marketing, for regulatory codes to be strengthened and for individual companies to act more responsibly to demonstrate their commitment to ending childhood obesity.
