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NCH rebrands as Action for Children in new policy campaign
By Melanie Defries,
Nursery World,
18 September 2008
The children's charity NCH has begun the first phase of its re-branding campaign, starting by changing its name from today (18 September) to Action for Children.
The name change marks the start of a five-year marketing, public relations and fundraising strategy intended to raise the charity's public profile and increase its voluntary income. Action for Children is holding two events this week in London and Glasgow to mark the relaunch. Events are also scheduled for Belfast and Cardiff in October. The charity also today published a report on policy development for vulnerable children and young people over the past 21...
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