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Junk marketing defies ban
Food companies are finding more innovative ways to promote junk food to children following restrictions on television advertising, a new report claims.
Consumer group Which? examined the company websites, packaging, advertising and other promotions of 12 leading food companies, including Coca Cola, Cadbury and McDonalds, between January and June this year. The report, Food Fables: The second sitting, found that companies including Haribo and Mars/Masterfoods had developed more child-centred content on their websites and were linking with sites popular with children such as YouTube, Bebo, MySpace and Facebook. Companies such as Burger King were still giving away free toys with 'kids' meals' and others, including Haribo and...
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