Cartoons enter into a food fight

By Melanie Defries, Nursery World, 6 September 2007

The Goodies Gang of cartoon characters is being introduced by organic food company Organix to promote healthy food to children.

Organix has joined forces with illustrator Caroline Jayne Church to create the characters, who will appear in marketing campaigns and on the packaging of the Organix Goodies range for children aged one to five. The Gang will also appear on a specially designed interactive website at www.organixfoodclub.com, where children can sign up to the Children's Food Club and play educational games. Lizzie Vann, founder of Organix, said, 'We want the characters to make children think about where good food comes from, and inspire them to do fun,...

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