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Food villains shamed
By Melanie Defries,
Nursery World,
29 August 2007
The use of cartoon characters to promote foods high in fat, sugar and salt to children is irresponsible and should be banned, say parents polled by a consumers' rights group.
Research by Which? found that children's favourites such as Spider-Man, Shrek and The Simpsons are routinely used on packaging for foods which are defined as 'less healthy' by the Food Standards Agency. Of 5,575 parents surveyed, 74 per cent said said food companies should not be allowed to use cartoon characters in this way. Which? names and shames particular cartoon 'villains', including Bratz dolls on packs of Bon Bon Buddies'...
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