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In my view: Save children from the market
By Zoe Williams, campaigns officer at pressure group Compass,
Nursery World,
19 July 2007
Charter for Childhood is a two-pronged attack on the commercialisation of childhood, calling for restrictions on advertising to children and better provision for outdoor play.
The child-oriented market in the UK is worth £30 billion and has laid roots in every aspect of children's lives, affecting how they learn, eat and play. On average, a child will not understand that they are being sold to until they are eight years old. Nevertheless, children are being targeted at early ages to buy in to the idea of brands and a lifetime of consumerism. From the earliest years, advertisements and marketing messages...
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