Autism campaign will aim to arrest attention

Nursery World, 24 January 2002

A powerful advertising campaign to raise public awareness of autism was unveiled last week by the National Autistic Society at the start of its 40th anniversary year. An advertisement being shown in cinemas before the film 'Iris', about writer Iris Murdoch succumbing to Alzheimer's disease, and on television after the 9pm watershed, shows a child actor portraying a boy at the low-performing end of the autistic spectrum who is rhythmically banging his head against a wall. It ends, 'Now you know what it's like trying to understand autism.' Fiona Farrell, a former presenter for 'London News' and 'Sky News', whose...

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