The Government has joined forces with the travel industry in a new campaign

The Government has joined forces with the travel industry in a new campaign to tackle absenteeism in schools by rewarding parents who wait until the end of term before taking their children on holiday with discounts and free child places. The campaign, Every Lesson Counts, highlights the importance of pupils being in school and turning up to all their lessons. It is backed by the Association of British Travel Agents and the Federation of Tour Operators. Details of discounts and free places being offered for children can be found at www.parentscentre.gov.uk/everylessoncounts.