Local image for nurseries as £8m upgrading rolls out

Asquith day nurseries is undertaking a major rebranding exercise, with a shift away from a centrally-determined corporate image to one developed locally at each of the company's 112 settings. Each nursery was given the opportunity to choose their own name and children have designed individual logos for each facility. The process of re-branding is underway at nine nurseries and will be rolled out in all facilities over 12 weeks, starting on March 1.