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Supermarket sweep

By Mary Whiting, Nursery World, 26 June 2003

'Pester power' can turn shopping into a nightmare, but Mary Whiting of the Food Commission offers some tips to help you cope It all starts at home with endless television adverts aimed at children.

'Pester power' can turn shopping into a nightmare, but Mary Whiting of the Food Commission offers some tips to help you cope It all starts at home with endless television adverts aimed at children. Then, in supermarkets, children see the familiar images on packaging, plus 'free gifts' and 'collections' to make, endorsements by celebrities and so on. No wonder children are seduced. The agenda Food firms...

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Supermarket sweep

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