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Thinking about what they eat
By Nicki Cooper, head of education at the British Heart
Foundation,
Nursery World,
12 October 2006
During the launch of our latest Food4Thought campaign, I was as shocked as most parents to discover that half of UK children are 'drinking' around five litres of cooking oil every year as a result of their daily crisp habits. Our survey showed half of children admit to eating crisps once a day and almost one in five eat crisps twice a day or more. Our hard-hitting advertisement, featuring a young girl drinking from a bottle of cooking oil, has reinforced the point that eating crisps every day is too often. It has struck a chord with parents, children and...
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