At a price

Setting fees at the right level is crucial to a nursery's profitability and sustainability. Nathan Archer explains how to go about it Establishing a pricing policy or reviewing fees is, arguably, one of the most problematic tasks of the nursery owner or manager. Invariably, nurseries spend differing amounts of time and energy on the process, from simply charging the same as the nursery down the road to undertaking a more detailed analysis of the local market and affordability.