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Stop making the children targets
Nursery World,
23 December 2004
By Vicki Shotbolt, communications director, National Family and Parenting Institute Marketers are after our children, and Christmas brings even more pressure. Evidence suggests that marketers and advertising agencies target children both in their own right and to reach adults.
By Vicki Shotbolt, communications director, National Family and Parenting Institute Marketers are after our children, and Christmas brings even more pressure. Evidence suggests that marketers and advertising agencies target children both in their own right and to reach adults. In 2001, advertisers spent £161m on selling chocolate and sweets in the UK, and £34m was spent on ads for crisps and...
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