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Nursery World,
3 November 2005
Is it better to brand a chain of nurseries under one name or should each setting have its own? Two bosses weigh up the pros and cons For
Is it better to brand a chain of nurseries under one name or should each setting have its own? Two bosses weigh up the pros and cons For Ashoob Cook, director of the Happy Child nursery chain, argues that it is good business sense to create a united brand image. She says: 'We are confident in our approach. The policies and procedures of all the nurseries are the same and so the...
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