Marketing your day nursery

Marketing your day nursery By the National Day Nurseries Association (Featherstone Education, £15, 0185 888 1212) Reviewed by Miranda Walker, trainer and former nursery owner The NDNA acknowledges that marketing is fundamental to the sustainability of private settings and this guide gives a good understanding of the basics. It begins wtih the importance of market research and explains how to obtain and analyse information, including how to identify your own strengths and weaknesses and how to assess the services offered by your competitors. It also gives advice on choosing a...