Analysis: Media - How TV exploits childhood

Here's an idea for a TV spot that programme makers have brainstormed on. Let's get two toddlers who have just learned to walk racing each other. They could be dressed up in mini sports gear. The race would last until one of them fell over! Here's some ideas for a whole series. Let's have a clinical psychologist or a nanny go into the homes of parents at their wits' end with misbehaving children, to trouble-shoot what they've been doing wrong...