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Work Matters: Management Focus - What's in a name ..
Nursery World,
20 December 2007
Perhaps the hardest part of establishing a new nursery is coming up with a distinctive name, says Derek Hayes.
It's time to christen the nursery that Childcare Consultancy is helping Bethesda Ministries to set up. The contractors are cracking on and look likely to have the building watertight by Christmas, so we need to hurry up and decide on a name so we can come up with some stunning brand designs. Also, as our team is now working on a few other similar projects, references to 'the new nursery' are getting a little confusing. So what should we suggest as...
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