Work Matters: Leadership - Good relations

Nursery World, 20 December 2007

It takes time and energy to build an enduring relationship with parents. Sarah Presswood, manager of George Perkins Day Nursery in Birmingham, explains why she thinks it's so important.

My relationship with parents of the children at nursery is central to its smooth running. I need them to choose our nursery when selecting their childcare; if they don't, the nursery will not be viable. It is all a matter of confidence - confidence that my staff and I will provide quality care for their child. How do I inspire that confidence? I believe it happens on a number of different...

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