Management: Branding - What's in a name?

The early years marketplace is no stranger to significant marketing efforts as companies strive to sell their goods and services to new parents. Brands like Pampers, Cow & Gate and Farley's resonate with feelings of familiarity and establishment. It is no coincidence, however, that brands and products enjoy high levels of awareness among consumers. It is the result of many years of marketing investment and effort. What's this got to do with nurseries? Well, I think that at a time when...